Comparing PurchaseSecured with Gazeal
If you are weighing up reservation agreements for your agency, the choice usually comes down to where the money comes from: a payment on the sales that fail, or a fee on the sales that are agreed.
We are not neutral here — this is our own site, and the comparison below is our reading of the two models. Gazeal publish their own terms, and anything that matters commercially is worth checking with both of us directly.
The two models
Compensation-led
Both sides sign an agreement under which the party that withdraws compensates the other. The agent's share arises on the transactions that collapse — roughly one in twenty to one in three, depending on the area.
Reservation-fee-led
The buyer pays a reservation fee when the sale is agreed, held securely until exchange or refund under the terms of the agreement. The agent's share arises on every agreed sale, not only the failures.
What that means per deal
On a compensation model, the agent earns on the minority of transactions that fail. On a reservation fee model, the agent earns on the majority that are agreed — and the fee is paid on top of the purchase price, so the seller's proceeds are unchanged.
That is the whole commercial argument, and it is worth running against your own numbers: take your agreed sales per month and your own fall-through rate, and compare earning a share of a compensation payment on the failures with earning a share of a reservation fee on all of them.
What the two have in common
Both get a written commitment in place during the gap before exchange, which is the part that matters most for your pipeline. Both need the seller to agree, so both live or die on how the conversation is handled at the point of offer.
What else to ask either provider
- Who holds the money between signing and exchange, and on what terms it is released or refunded.
- Exactly which circumstances trigger a refund, in writing, before you offer it to a client.
- What share the agency keeps, and whether it changes with volume.
- Whether the agreement is drafted for England and Wales specifically.
- What happens to the data and the agreements if you stop using the service.
See the numbers on your own pipeline
A demo runs through your sales volume and fall-through rate rather than ours. Book one here, or read how it works for agents.
Common questions
What is the difference between PurchaseSecured and Gazeal?
Both address fall-throughs. Gazeal's model centres on a compensation agreement that pays out when a sale fails. PurchaseSecured centres on a reservation fee paid on every agreed sale, with the agent keeping the larger share of it.
Does the agent earn on every sale or only on failed ones?
Under a compensation model the agent's share arises on the transactions that collapse. Under a reservation fee model the fee is paid when the sale is agreed, so the agent earns on the ones that complete as well.