Pricing & growth model

The PS‑Sourced Buyer Model

When PurchaseSecured delivers a brand‑new buyer to an agent, PurchaseSecured — not the agent — created the value, so it takes the larger share. Here's the flow, the rate card and the economics.

🔄 The flow

How a PurchaseSecured buyer becomes a 75% deal — and how attribution is proven.
1

Buyer is yours

They registered with PurchaseSecured (from your direct‑to‑buyer marketing) and built a Proven Buyer profile.

2

They find a property

Listed by an agent who isn't working with them yet. They want to make a secure offer.

3

Attestation Attribution key #1

Buyer confirms — on the record — they have not contacted this agent about this property in any way.

4

PS makes first contact Attribution key #2

PurchaseSecured approaches the agent before any offer, timestamped and logged. This intro record is your entitlement to the 75%.

5

Agent onboards

You explain the security and the extra fee their offer carries. The reservation is created through PurchaseSecured.

6

Buyer offers with certainty → you take 75%

The buyer makes their protected offer. Because you delivered a net‑new buyer, PurchaseSecured takes 75% of the reservation fee.

💷 The rate card

PurchaseSecured's cut of the reservation fee, by situation. (4.75% is retired.)
SituationPS takesRest goes to
Agent's own buyer — standard30%Agent
"We do everything" — managed50%Agent
High‑compensation mode60% (£300 per £500)Agent (£200 per £500)
PS‑sourced brand‑new buyer — attested + we make first contact75%Agent (25%)
PS‑sourced, agent declines 75% — fallback50%Agent (50%)
PS‑sourced, repeat deal (same buyer + agent)30%Agent (70%)

📊 Worked example — a £3,000 reservation fee

What PurchaseSecured vs the agent nets at each rate.
Standard 30%PS £900 · Agent £2,100
£900
£2,100
We do everything 50%PS £1,500 · Agent £1,500
£1,500
£1,500
High‑compensation 60%PS £1,800 · Agent £1,200
£1,800
£1,200
PS‑sourced buyer 75%PS £2,250 · Agent £750
£2,250
£750
Agent declines → fallback 50%PS £1,500 · Agent £1,500
£1,500
£1,500
PurchaseSecured Agent

🧲 Why buyers route through you first

The reasons that make the buyer choose the secure introduction — built into the buyer pages.
💷

Lower fees

As a Proven Buyer they unlock tier discounts on the reservation fee — the more they buy, the less they pay.

🏆

Be the chosen buyer

Sellers & agents pick certainty over the highest offer. A PS‑backed buyer stands out and often wins a better price.

🛡️

Total protection

Gazumping blocked, money in held securely, complete in days — the whole reservation service works for them.

🔐 How the 75% holds up — two‑key attribution

Key #1 — buyer attestation: the buyer confirms, logged, they hadn't contacted the agent about this property.

Key #2 — PS first‑contact timestamp: the moment they attest, PurchaseSecured fires a timestamped introduction to the agent. That record is your proof you delivered the buyer — so if an agent later claims "they were already mine," you have the evidence.

✅ Locked

  • High‑comp split: agent keeps £200 per £500 — PS 60% / agent 40%.
  • Agent refuses 75%: fallback to 50% so PS still captures the deal.
  • Repeat deals: same buyer + agent revert to 30% standard.
  • Buyer discount: comes off PS's cut (acquisition cost) — the default; flip to the agent anytime.