Revenue Engine
Clicks (30d)
2,841
+24.3%
Reservations
42
+18.2%
Active Reservations
18
Currently processing
Revenue Cleared
£10,500
Ready to withdraw
Lost Revenue
£3,250
Un-clicked leads
Avg Fee
Time to Reserve
Fall-Through
Buyer Satisfaction
Active Widgets
Team Members
Revenue Forecast
Pipeline
Revenue by Source
Activity Feed
| Month | Clicks | Reservations | Conv % | Revenue | Avg Fee | Change |
|---|---|---|---|---|---|---|
| March (Current) | 2,841 | 42 | 1.48% | £10,500 | £250 | +24% |
| February | 2,288 | 34 | 1.49% | £8,500 | £250 | +19% |
| January | 1,920 | 28 | 1.46% | £7,000 | £250 | +31% |
| December | 1,465 | 21 | 1.43% | £5,250 | £250 | Baseline |
Core Revenue Driver
These tools help your negotiators sell the buyer reservation fee — face-to-face and digitally. The fee protects buyers from gazumping and generates revenue for your branch.
Generate Buyer Quote
Live Quote Preview
"Why should I pay to buy a house?"
Say: "You're not paying to buy — you're paying to lock it in. 1 in 3 sales fall through costing buyers £2,750. The £250 fee is fully refundable on completion and it legally prevents the seller accepting another offer. It's insurance where you get the money back."
"Is this legally binding?"
Say: "Yes. PurchaseSecured is FCA-regulated. Funds sit in a secure account. Once both parties sign, neither can withdraw without consequence. It's the same system Scotland uses for all property sales and every new-build developer already does it."
"I've never heard of this"
Say: "It's been standard in Scotland for years and in every new-build purchase. The government's own research recommends making it the norm. We're just ahead of the curve in offering it on the open market."
"What if the survey finds problems?"
Say: "Fair exit clauses are built in. If the survey reveals a material defect that significantly affects value, you can renegotiate or exit without penalty. You're protected from gazumping, not locked into a bad deal."
"The seller won't agree to this"
Say: "Actually, sellers love it. It means they have a committed buyer who's put money down. It gives them certainty and reduces the chance of their sale collapsing too. Most sellers jump at it once we explain the benefits."
"Can't my solicitor just do this?"
Say: "Your solicitor handles the conveyancing, but this is a separate Stripe-secured payment mechanism. It's specifically designed to lock in the deal before the legal process even starts. Your solicitor can't prevent gazumping — we can."
"I'll think about it"
Say: "Completely understand. Just to mention — we've had 3 other enquiries on this property this week. The reservation fee is the only way to guarantee nobody else can make an offer while you decide. Would you like me to send you the details so you can review at home?"
"£250 is a lot of money"
Say: "I completely understand. But consider this — the average cost of a collapsed sale is £2,750. That's 11 times more than the reservation fee. And the £250 is fully refundable when you complete. Think of it as a refundable deposit that saves you thousands."
Buyer Explainer PDF
Branded 2-page PDF with FAQ.
60s Video Explainer
White-label video embed.
Sample Agreement
Show buyers before commit.
Stats Infographic
1-pager with key stats.
| Band | Reservation Fee | Your Commission | Margin | Status |
|---|---|---|---|---|
| Under £250k | £250 | £75 | 30% | Active |
| £250k – £500k | £500 | £150 | 30% | Active |
| £500k – £1M | £1,000 | £300 | 30% | Active |
| £1M – £2M | £2,500 | £750 | 30% | Active |
| £2M+ | £5,000 | £1,500 | 30% | Active |
Use this pitch when listing a property to win the vendor's instruction. Sellers love knowing their buyer is committed.
Say to vendor: "One thing that sets us apart — we use a system called PurchaseSecured that requires buyers to put down a refundable reservation fee before we take the property off the market. It means every buyer who makes an offer is financially committed. Our fall-through rate is just 4.2% compared to the industry average of 33%. That means you're significantly more likely to actually complete your sale with us."
Adjust Your Inputs
Projected Revenue
Copy this to justify the partnership to your branch manager or director.
Widget Control Panel
Toggle live. No re-deploy.
Universal Script v2.1
One script, all features.
Webhooks
Push events to your backend.
Events: click reservation_start funds_in completed
Custom CSS
| Widget | Status | Impressions | Clicks | CTR | Revenue |
|---|---|---|---|---|---|
| Exit-Intent Popup | Live | 8,412 | 892 | 10.6% | £2,800 |
| Inline Trust Badge | Live | 14,280 | 1,142 | 8.0% | £3,400 |
| A/B Engine | Live | — | — | +3.2% lift | — |
| Geo Social Proof | Off | — | — | — | — |
| Floating Chat | Off | — | — | — | — |
Auto-send post-viewing.
SMS (Twilio)
98% open rate.
AI Email Sequences
Auto-generates per bracket.
Email Signature
Kind regards,
Negotiator Name
Senior Sales
CRM Drip
CRM Sync
Lead Scoring
AI ranks by conversion likelihood.
Commission
Targets
Achievements
Rankings
| Rank | Negotiator | Sub-ID | Clicks | Res. | Revenue | Payout |
|---|---|---|---|---|---|---|
James Davies Platinum Senior | ?sub=james | 342 | 18 | £3,450 | £1,035 | |
2 | Sarah Harrison Negotiator | ?sub=sarah | 188 | 9 | £1,800 | £540 |
3 | Emma Walsh Negotiator | ?sub=emma | 97 | 5 | £950 | £285 |
4 | Mark Taylor Junior | ?sub=mark | 45 | 1 | £150 | £45 |
5 | Priya Patel New Hire | ?sub=priya | 12 | 0 | £0 | £0 |
GDPR & DMCC Compliant
All assets route through compliant holding pages.
NFC Smart Cards
Tap to open referral link.
Smart QR
Dynamic with analytics.
Auto Postcards
Mails when leads go cold.
Sources
Devices
Top Postcodes
Cold Lead Email
RunningDrip to leads inactive 30+ days
Auto Postcards
RunningPhysical mail to cold leads
Hot Lead Alert
RunningSlack when score >80
Weekly Report
RunningPDF every Monday 8am
Expiry Reminder
Running48h before agreement expires
WhatsApp Auto
Connect to enable
Retargeting Pixel
Meta/Google on every click
Custom Automation
Build your own workflow
Training Academy
Get negotiators selling the reservation fee in under 1 hour.
What Is PurchaseSecured?
5 min — Product, Stripe-secured payment, FCA.
The 60-Second Pitch
8 min — Scripts for viewings & phone.
Objection Handling
12 min — 8 common pushbacks.
Timing & Triggers
6 min — When to pitch.
Using the Dashboard
4 min — Quotes, pipeline, payouts.
Selling to Vendors
10 min — Win instructions.
Phone — Post-Viewing
In-Person — At Viewing
Regulatory Status
Legal Documents
Account
API Keys
Notifications
Delete Account
Removes all data permanently.