Choose how you disclose reservation fees on your listings. The DMCC Act 2024 requires transparency — we make it easy.
This sets the default for all new reservation agreements. You can override it per agreement if needed.
Reservation fee is disclosed in your property listings as a buyer premium. Full DMCC compliance. Maximum vendor retention power.
Fee is structured as a deposit toward purchase price. No listing changes required. Lower friction for getting started.
Copy this text and add it to your Rightmove/Zoopla listing descriptions. One-time setup — paste it into your CRM listing template and every new listing inherits it automatically.
Tell us how many active listings you have and how many you've updated with the Mode 1 template. This helps us track your compliance status. (We'll automate this with your Rightmove scraper soon.)
The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025. It replaced the old Consumer Protection Regulations and is now enforced by the Competition and Markets Authority (CMA).
Key facts for estate agents:
• Mandatory fees must be in the headline price. If a buyer must pay a reservation fee to purchase a property, that fee must be disclosed in the listing. This is the "drip pricing" prohibition.
• The CMA can fine without going to court. Fines up to £300,000 or 10% of global turnover, whichever is greater. Criminal penalties up to 2 years imprisonment for individuals.
• The CMA monitors listings directly. They don't need a buyer complaint — they actively check Rightmove and Zoopla.
• No sector-specific exemptions for property. The CMA has explicitly refused to create exceptions for estate agents.
• Omissions are automatically unfair. Under the DMCC, failing to disclose material information is automatically an unfair commercial practice — regardless of whether it affected the consumer's decision.
Mode 1 keeps you fully compliant. Mode 2 is a safe alternative for voluntary fees that don't need listing disclosure. PurchaseSecured handles the compliance for you — just pick your mode and follow the toolkit above.