Agent Training — PurchaseSecured.

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Step 1

How PurchaseSecured Works

2 min▸

PurchaseSecured is the UK’s only regulated reservation fee platform. We hold buyer fees safely until completion, protecting buyers, sellers, and your revenue.

The money flow

Event	What happens
Offer accepted	You create a reservation agreement on PurchaseSecured
Buyer pays	Fee goes into a secure Stripe account
Sale completes	Fee releases to you minus 5% platform cut
Buyer pulls out	Fee forfeited to you as compensation
Seller pulls out	Buyer gets 100% back — fair for both sides

Your pricing

Tier	Self-Service (you do the work)	Managed (we do the work)
Platform cut	5%	20%
On £3,000 fee	You keep £2,850	You keep £2,400
Upfront cost	£0	£0

Zero upfront cost. No setup fee, no monthly fee, no contract. You only pay when you successfully collect. We earn when you earn.

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Step 2

Verify Your Account

3 min▸

Before payouts release, we verify your business (FCA requirement). You can create agreements immediately — payouts are held until verified.

What you need

☑ Business type (sole trader / limited / partnership / LLP)
☑ Company number (if limited)
☑ Bank sort code & account number
☑ Account holder name exactly as on your bank account

Do this now. It takes 3 minutes and payouts are held until it’s done. Don’t let it block your first deal.

Go to Settings →

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Step 3

DMCC Compliance Setup

2 min▸

The DMCC Act 2024 (in force since April 2025) requires fee transparency. The CMA can fine up to £300,000 without going to court.

Quick quiz

A buyer must pay a £3,000 reservation fee to secure a property. Under the DMCC Act, must this fee appear in the listing?

No — the buyer chooses after viewing

Yes — mandatory fees must be in the headline price

Only if the fee exceeds £5,000

96% of agents feel unsupported on DMCC compliance. Setting up now puts you ahead of virtually every agency in the UK.

Set Up Compliance →

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Step 4

Master the Vendor Pitch

5 min▸

This is the most important step. When a sale falls through, 50% of vendors switch agents within 2 weeks. This script saves the listing.

The script (memorise this)

Mrs Smith, I know that was frustrating. Here’s what we’re doing differently going forward — every new buyer for your property now has to commit financially through PurchaseSecured before we take it off the market. Their funds sit in a secure account from day one. We won’t let what happened last time happen again.

Practice scenario

A vendor calls 24 hours after a fall-through. They’re angry and considering switching. What do you lead with?

Apologise and promise to find a better buyer

Offer a reduced commission to keep them

Acknowledge frustration, present PurchaseSecured as a system change that prevents it

Ask them to wait and see if the buyer comes back

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Step 5

Create Your First Reservation

4 min▸

Revenue calculator

Drag the slider to see your revenue at different fee levels.

Reservation fee

£3,000

£2,850

You keep

£150

Platform 5%

£34,200

Annual (1/month)

The process

1. Dashboard → New Agreement
2. Property details + fee amount
3. Fee type (toward purchase or buyer premium)
4. Buyer & seller details
5. Send to buyer — they review, accept, and pay into a secure account
6. Done. Protected. Progressing.

Pro tip: Buyers pay 30–50% MORE into a secure account than into your client account. Start higher than you think — you can always adjust.

Go to Dashboard →

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Step 6

Handle Buyer Objections

3 min▸

Click each card to reveal the perfect response. Practice until you can answer from memory.

Buyer says

“Why can’t the solicitor just hold it?”

Tap to flip

Your response

Solicitors transfer fees to the agent’s client account within days. PurchaseSecured holds money securely for the entire transaction. Genuine protection vs the appearance of protection.

Buyer says

“What if I change my mind?”

Tap to flip

Your response

Conditions are in the agreement you sign before paying. Pull out for no reason — fee forfeited. Seller pulls out or issues found — 100% back. Fair to both sides.

Buyer says

“Is my money safe?”

Tap to flip

Your response

Held securely until exchange or refund of the fee as per the terms of the agreement.

Buyer says

“Does this affect my stamp duty?”

Tap to flip

Your response

Structured as deposit toward purchase price, it counts toward SDLT consideration. Same as any deposit. No extra tax liability.

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Step 7

Set Up Your Referral Programme

2 min▸

When a buyer doesn’t get the property, they still buy eventually — through another agent. You can still earn from that buyer.

Method	Payout	When
Email tracking link	£200	Buyer completes a purchase via any agent
Verbal recommendation	£300	Buyer completes a purchase via any agent

The verbal pitch for unsuccessful buyers

Look, I’m sorry this didn’t work out. Before you go — have you heard of PurchaseSecured? It protects your reservation fee when you make your next offer with any agent. You can sign up free at purchasesecured.com — and if you mention me when you sign up, you get prioritised support.

Every referral is passive income. They might buy next month or next year. You get paid either way, forever attributed to you.

Set Up Referrals →

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Step 8

Claim Your Certificate

1 min▸

You’ve completed all training. You understand the platform, the pitch, compliance, and referrals. Time to make it official.

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PurchaseSecured Certified Agent

Has completed the Agent Academy

Agent Name

Agency

Support: contact@purchasesecured.com

Go to Dashboard →